Holiday marketing strategies

3 Tips to Boost Holiday Marketing

The year is winding down and it is time to get that last boost of sales for your product or service. Several companies experience a lull during the winter, but …

Logos For Business

A distinctive logo for your product and/or business will aid in selling your product or idea more effectively. A trained designer can design an attention grabbing and distinctive visual for …

Cards, A Business’ Best Tool

I don’t know how many times I have heard that business cards are a thing of the past. Add to that the negative perspective about direct mail, flyers, postcards and …

Small Business Social Media Marketing Guide

The impact of social media transcends our everyday existence, intermingling with politics, breaking news, and how we conduct business. It’s used by both companies and consumers, and has proven to …

6 Mistakes Your Blog is Making

Many aspects go into writing a blog article. It can be easy to overlook formatting details and many people do. Different readers value different aspects of a blog, but they …

Managing a Brand Change at IA

All change is difficult.  People generally do not like change, especially when the feeling is that nothing is wrong with the status quo.  As I write this month’s blog, I …