Written by: Zack Baumgartner
The year is winding down and it is time to get that last boost of sales for your product or service. Several companies experience a lull during the winter, but that can change through marketing. It is important to base marketing on the time of year and a few other major factors (like the holidays). Openly embracing the holidays can set your company apart from your competitors. Use these three holiday marketing tips to get ahead of the game.
Yes, we said it: Giveaways. Now that we have gotten over that part, let’s get into why these are an important tool to use in your holiday marketing. People and businesses are generally more giving around the holiday season. Christmas, Hanukkah, and Kwanzaa are right around the corner, and we are positive you’re not looking to put your sales on hold. Developing contests with giveaways provides potential customers a “free-trial” of your product or service, giving them an opportunity to get to know your business better.
Exposing new people to your product in a positive way (and in a positive season) can boost your sales in the long run. People are more likely to share your giveaway with others, purchase your product if they don’t win, and help you grow your business. Giveaways are one of the most fun and engaging ways to get your product or service noticed, and to start networking with potential and current customers on social media.
Discounts & Free Shipping
One of the best ways to follow up a giveaway is to offer discounts or free shipping. Even if people don’t win your giveaway, they will still be looking for the best deals. For example, when you go to buy a car, you typically know how much you want to pay for it, and it is always at a discounted price. It helps your company get exposure to the market. People and other companies can try your product at a lower rate, without fully committing (at first).
Videos & Holiday Spirit
Videos are taking over social media and are going to help your holiday campaign in a major way.
Eighty-two percent of all consumer internet traffic will come from online videos by 2022 because it is the most engaging form of content. Show your potential clients and customers that you are getting into the holiday spirit, just like they are, and use this as a tool to connect with them. The holidays are an exciting time of year. If your company can get into the spirit, people are naturally going to gravitate towards your campaign.
The “slow season” doesn’t have to be the slow selling season for your business. It is important to keep adapting and updating your marketing strategy to best appeal to your target audience. Using these few tips will help get your next campaign started off on the right foot and, hopefully, start your 2020 with an increase in revenue. If you need help developing a holiday marketing plan, make sure to contact the IA Business Advisors team. We can help ensure your business becomes visible this holiday season. Happy Holidays!