How to Leverage a Logo for Serious ROI
A business’s logo is the most important branding piece any business can have. Everyone remembers great logos like Nike or Starbucks. A poorly designed logo can have the exact opposite …
Who Cares About the 4 Ps of Marketing?
A few weeks ago I was talking to a client (okay an “older client” as he is in his late 60s) who wanted to know about the latest marketing trends. …
6 Steps to a Winning Marketing Strategy
As I was driving to visit a client the other day, whose office feels like it’s in another state, I flipped through the AM dial and stumbled across a very …
7 Ways to Build a Social Following
The ability to communicate, post, share, tweet, blog, and update our status are all ways we can create a social presence. A lack of online presence is, in fact, telling …
Importance of Defining Your Target Market
I’m sure you can think of your least favorite client. What made them unfavorable? Was it their demanding personality? Perhaps it was the infrequent or untimely communications? Did they pay …
5 Proven Tips for Powerful Franchise Marketing
Every business strategy should aim to increase revenue or decrease costs. Marketing a franchise is no different. IA Business Advisors has leveraged its past 20 years of experience to bring 5 …
3 Practical Steps to Refresh Your Website
Does your website adequately attract (and repel) the right prospects and position you as an expert in your industry? Here are 3 practical steps to give your website the refresher …
Be Visible and Credible to Become Profitable
Initially, being in business for oneself is a liberating feeling – and then the work begins. I am asked day in and day out about the quickest way to become …