Written by: Mary Smith In the business world, fractional executive solutions have been trending for quite some time. You may have seen it by some of its other names: fractional C-suite, fractional business solutions, fractional services, and more. Even though it’s consulting’s latest buzzword, we have offered this service for 24 years, calling it “On-Your-Shoulder Executive Support.” People who are skilled in one area may even market themselves as being a fractional CFO or perhaps a fractional CMO. These all mean the same thing and we are going to dissect...