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What Are Fractional Executive Services?

Written by: Mary Smith In the business world, fractional executive solutions have been trending for quite some time. You may have seen it by some of its other names: fractional C-suite, fractional business solutions, fractional services, and more. Even though it’s consulting’s latest buzzword, we have offered this service for 24 years, calling it “On-Your-Shoulder Executive Support.” People who are skilled in one area may even market themselves as being a fractional CFO or perhaps a fractional CMO. These all mean the same thing and we are going to dissect...

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Evaluating A Potential Business Purchase

Written by: Mary Smith & Braden Zoet Think you’ve found the perfect business to buy? A trusted friend-of-a-friend introduced you to a guy who made a recommendation? Did you already submit a Letter of Intent? What is included in your Letter of Intent? How do you know you’re looking at accurate financial records? What do you do if the seller doesn’t want to disclose everything you want to know? One of your goals in the new year may be to purchase a new or well-established business which means you will...

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3 Tips to Boost Holiday Marketing

Written by: Zack Baumgartner The year is winding down and it is time to get that last boost of sales for your product or service. Several companies experience a lull during the winter, but that can change through marketing. It is important to base marketing on the time of year and a few other major factors (like the holidays). Openly embracing the holidays can set your company apart from your competitors. Use these three holiday marketing tips to get ahead of the game. Giveaways Yes, we said it: Giveaways. Now...

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Leading the Next Generation of Leaders

Written by: Mary Smith All businesses are faced with opportunities to train future business leaders. Part of a leader’s job is to mentor the people around them. Some leaders tend to shy away from training others out of fear that they will be replaced. These fears are unnecessary. Great leaders aren’t replaced; people who think they are great leaders, but aren’t, may be replaced by a great leader. The natural progression of everything in life is that we move on from chapters in our lives onto new and exciting things....

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